When pop-feeling Taylor Swift released her single “Me” in April 2019, the tune instantly went viral. Includes Brenden Urie from Stress! In The Disco and the Music, the film is between the two dancing and singing in a kaleidoscope of light colors. Shortly after the release, Swift’s TikTok accounts posted a clip on the movie using the entire hashtag, #AnotherLikeMe, and it is a lyric to the song. “Show us the best dance recreation, use MEdancechallenge and we will find our favorites,” the accounts posted.

A week later, #AnotherLikeMe had earned more than 3 million views. Additionally, #Medancechallenge garnered over 500,000 views on TikTok. It ended up being a promotional win for Swift.

If you’re still not sure why and how to adopt this humorous and irreverent stage, this is our best TikTok promotion guide.

1) Tag challenge

In 2018, handsome late-night TV host Jimmy Fallon competed with audiences on The Tonight Show to post videos of them rolling on the ground, for example individual tumbleweeds to western songs on #tumbleweedchallenge’s TikTok. By 2019, more than 8,000 #tumbleweedchallenge movies were shared on TikTok. The response prompted him to follow a second TikTok challenge, asking his audience to share clips of these mustaches by drawing on their faces with an indelible marker.

The challenge would be a big part of the charm and achievement of TikTok. At any given time, there will be quite a few challenges that consumers will engage with. The notion of #HashtagChallenge implies that users take a concept, be it humorous, strange or in need of a gift, and reproduce it using their movies. Brands use wrestling in exactly the same way that Taylor Swift failed by TikTok users to make movies inspired by the brand’s authentic video.

2) Creative and viral articles

In April 2019, the German soccer team Bayern Munich established a formal TikTok profile that planned to reach out to potential young lovers. Despite the fact that a soccer team seems to be an unlikely match for a show that spreads virally, which is why 15-second movies of teenagers doing outlandish and fun things, soccer players’ penchant for observing their intentions dancing in the area made this a perfect game.

Bayern Munich’s TikTok content plan, which runs at the club’s headquarters in Germany, involves the social media group posting a few clips each week of players strutting. Since the team started its profile, it has gained nearly 80,000 lovers and its first 11 articles have been viewed more than 4 million times.

In 2018, in the United States alone, more than 26 million active consumers spent, on average, 46 minutes every day on TikTok. However, alongside the program still in its infancy, there is a real opportunity for entrepreneurs to broaden the achievement and vulnerability of its makers as it is not yet as inflated as platforms like Instagram and Snapchat. Spontaneous viral articles can therefore take you much further, where there is less competition for the interest of consumers. It’s also cheaper to expand your promotion on TikTok if you want to venture into ads. Most of the manufacturers that use the program have started small, with this form of natural content to control the waters.

Along with the program that offers users the unlimited ability to get creative, it also works especially well for manufacturers selling innovative content and support. After GlobalWebIndexout of 10 TikTok, consumers share songs they enjoy on social media, also 53 percent mainly share song videos. This is precisely why artists like Swift were among the first to seize the opportunity that TikTok presented.

3) Announcements of acquisition

Using ads on TikTok is still relatively new and only started in January 2019. When it’s going to cost you money, it’s also a surefire way to draw attention to your brand, especially when done right. There are many tactics for using ads on TikTok, along with the program, which provides effective measurement metrics such as clicks, impressions, and a unique reach to determine the achievement of your ads.

Acquisition Ads can be purchased for a New Landing Page or Hashtag Barrier. In addition, TikTok offers exclusive promotions for classes every day. This means that a single brand can take over a class every day. Brand Takeover ads can be in the form of still images, movies, or even GIFs.

4) Hashtag brand ads

If you’re afraid your hashtag challenge won’t take off because you need it, you can even purchase a hashtag challenge ad on TikTok. The first brand to do this was the fashion brand Guess along with the whole #InMyDenim challenge. All users who started the TikTok show were brought into the fray, which examines the start with famous and influential content creators like @ourfire (2.3 million lovers) and also @madison_willow (+983,000 lovers). The #InMyDenim challenge garnered over 36 million views.

Sponsored hashtag challenges are set up as a banner ad on the web page, which will direct users to a challenge page that includes instructions for your challenge along with existing content using this hashtag. It will cost you quite a bit of money, while the natural hashtag challenges won’t, but they can be worth it.

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