Google Ad Suspended status

A Google Ad Suspended status can feel catastrophic, but it is not necessarily permanent. Whether your account was suspended due to policy violations, billings and payment issues or suspicious activity (like a sudden change in ad spend or strange traffic flows), it is possible to restore your account. The key is to understand what triggered the suspension and take immediate action to correct it.

Typically, Google will notify you of any issues with your account via email. The notification will describe the specific violations and give you instructions on how to resolve them. Read it carefully and check your email frequently, as you may need to respond to the suspension notification within a short period of time to avoid losing your account.

In general, Google does not want to display ads that are promoting illegal activities like piracy or child pornography. They also do not want to advertise businesses that violate local laws. For example, a paternity test service that is not licensed in the UK would be deemed in violation of local law and subject to a Google Ads suspension.

What actions can trigger a Google Ad Suspended status?

Another common reason that accounts get suspended is for alleged fraud. This can be anything from using a fake credit card to charging for services that you did not deliver or even for the use of stolen identities to fraudulently claim refunds. Google takes fraud seriously, and a Google Ad Suspended account can negatively impact your entire business.

If your Google Ads account was suspended for unauthorized account access, it is important to change your password immediately and monitor all devices that have been used to access the account. You can use a tool like Spyware Doctor to scan and remove malware from your website, as this will greatly increase your chances of restoring your account.

Lastly, it is essential to double-check your business information, website and ad assets with a fine-tooth comb. Make sure that you are not hiding any information from Google and that all of your ad assets follow editorial guidelines. You can also hire a professional to assess your account and submit an appeal on your behalf, as they have the tools and expertise needed to ensure that you are in compliance with Google’s policies.

It is also important to note that while you can re-apply for your Google Ads account, you cannot reinstate it until you have cleared up all of the issues that prompted the original suspension. It is recommended that you work with a Premier Google Partner to help you navigate this process and ensure that all of the necessary steps are taken to successfully recover your account. This includes putting together an initial case that outlines what you have done to comply with Google’s policies and how you plan on continuing to do so. If you do this, you will have the best chance of recovering your Google Ads account in the shortest amount of time possible.