In the world of marketing tools, there are probably an infinite number of items that can be used to advertise a company’s name. From t-shirts to pens, pencils, shot glasses, coffee mugs, and everything in between, it’s hard to think of anything that can’t be used to market a business. When it comes to marketing tools, it’s important that the product you choose is one that people actually want to own and use. For example, a very effective marketing tool is promotional beer koozies. If you’re a beer drinker, you probably know all about beer wackos and how great it is to have them around no matter if you’re at home or at the local football stadium.

If you don’t know what they are, can coolers are basically portable beer holders that help keep your beer cold and also prevent condensation from getting on your hands. Beer koozies are made to fit beer cans as well as beer bottles and make holding wet cans and bottles much easier and much more convenient. With beer koozies, your business name, logo, or even website address can be printed on them for direct marketing.

Below are five reasons why promotional coolers have proven to be such an effective marketing tool for businesses of all kinds:

1. They are useful – Being able to use a marketing tool that can be used for an extended period of time is always a plus for any business. With promotional can coolers, you can expect customers to use them for months, if not years, as they are known to not only last but can be used throughout the years and in many different places. Beer koozies are a permanent marketing tool, so to speak, on the idea that

2. They are popular – Using a popular marketing tool is always ideal. Promotional beer koozies are popular because they can be used anywhere and anytime. Since so many people use them, you have an even better chance of being able to market your business name to a wide range of people. The more people your business name is exposed to, the better your chances of getting new customers and leads.

3. They are different – Although can coolers are extremely popular in today’s society, it’s not very often that you see companies using them as an advertising tool. Can coolers are usually personalized with sports equipment; however, as a marketing tool, of course you want to put your company name and/or logo on them.

4. Can be customized – Having a marketing tool that is customizable is a must in today’s world. You can simply hand out a pen with a business card attached and hope to win new customers. Instead, focus on using marketing tools that offer personalization on the product itself, like a beer koozie. This way, customers don’t have to worry about looking for your company’s business card. Instead, all they have to do is take a look at the can coolers.

5. They are cheap – Today, businesses allow you to buy promotional beer koozies in bulk, which means that even small, local businesses can use beer koozies as a marketing tool.