How to create a professional brand that people want to endorse
Have more than a blog and social media account.
In case you want to make a significant impact as an online business, having a blog and social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and that social media account. There has to be something that makes people feel like it’s a whole, not just a bunch of unlinked posts and comments. Having a logo does not automatically make your site a brand. To have a real brand, you have to understand what is behind all the text that you can write, it is like the essence that is deep in your whole platform, it is that little something that makes it special. Once you have a brand you will have a following, to achieve that you need to create yourself and your image, that image you create needs exposure.
When can you conclude that you have a brand?
You may be wondering, if I have the logo on my site and it’s not branding, then what is it? Something is quite obvious, a brand without a name is not a brand. When you register your company you give it a name, right? That name will be the name of your online site at the same time. The big company Google says that brands are more successful in SEO today, at the same time, from a user’s perspective, branded sites can look even more professional than unbranded sites. A good example of this: Calling your site “Sports World” will work much better than simply calling it “Sporting Goods.”
Visual language of your brand.
Something that is also very important in this concept is to have “visual language” on your site. After your logo has been created, the next step is to select the colors and also the images that relate to your company brand and are the basis of your brand logo. By the time you have all of these elements, you need to combine them into everything else you build on your site. For example, if your logo has the colors black, brown, and gray, then your website should use these colors, same for your social media accounts, it’s about expanding your images to everything you create from now on for your business.
Your mission statement.
So the work does not end there. Now you need to be able to create what is called “The Mission Statement”. This is the most important aspect of your brand. Some experts say that this mission statement is what should be defined first. “The mission statement” is just a short paragraph that explains what your business is all about. Basically what you do and the reason behind it. This includes the goal you have, the vision, and also the commitment you put into making it work. After defining this, you will have a better vision of what your business is and based on that you will get the inspiration you need to create the elements of your business, the logo and the name are some of them. At this point, you made your company name and logo stand for something, so now people can endorse you and your company.