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Technical writing: the difference between a flyer and a brochure

These terms are sometimes used interchangeably, but it’s pretty well established in the tech writing business that there is a difference. Not that one is better than the other, but in general, they have different uses.

Flyer (also brochure and leaflet)

A flyer is a single sheet of paper, usually 8 1/2 x 11 (A4), used to inexpensively get information to large numbers of people. Brochures are popular for small-scale advertising.

They are often literally throwaway because they are randomly handed out or posted in public places in the hope that they will be read. If they are intended for posting, such as on a bulletin board or in a window, they are printed only on one side. If they are to be carried by hand or mailed, they can be printed on both sides.

The purpose of a flyer is to provide a limited amount of information for a limited time at relatively low production costs. Some common uses are:

  • commercial or social event announcements
  • product information, such as a spec sheet left on new cars
  • fact sheets distributed at a press conference

While desktop publishing has made it easier for non-professionals to produce quite sophisticated brochures, many companies rely on professional writers and graphic artists for the copying and design of business brochures.

There is some disagreement as to whether a frills et a steering wheel They are the same. The preferred usage in standard written English is that a steering wheel it is someone or something that flies.

Brochure (also brochure)

Brochures are often more sophisticated than flyers and are more expensive to produce. As much time, effort, and expense can be invested in producing a quality brochure as in producing a short video. Businesses produce millions of brochures each year, and a trained brochure writer is well paid.

Brochures are used as sales or information resources that a specific audience can retain and read multiple times. They are typically displayed on shelves in airports, hotels, and doctor’s offices, but as random as it may seem, only people interested in the brochure’s topic are expected to pick one up.

They are not intended to be disposable. They are widely used as a follow-up to initial sales contacts and as sources of supplemental information. An insurance company, for example, could use a brochure as a sales piece and then send a different brochure to provide details of their policies to a person who has indicated an interest.

There is no limit to the size or shape of a brochure, but the most common format is a single sheet of paper folded once, to create four panels, or twice, to create six panels. The first format is often called double or double. The second is usually called a triptych or tripanel.

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